Pay per click marketing is a paid search model used to build brand awareness, promote brand offerings and gain immediate traction from specific audience segments. With PPC, advertisers only pay each time a user clicks on the PPC ads -- hence the name
pay-per-click.
People usually think of Google PPC when hearing or talking about what is pay per click. But pay-per-click goes beyond the Google search engine results pages (SERPs) and the Google Display Network. Social media sites, such
as YouTube, Facebook, Pinterest and LinkedIn, also use the pay per click model.
Byte is based on our custom-built framework which contains all the components you need, specially designed for our themes.
Byte is based on our custom-built framework which contains all the components you need, specially designed for our themes.
Byte is based on our custom-built framework which contains all the components you need, specially designed for our themes.
Now that you know what is paid search, the next step is to understand the different types of PPC marketing campaigns that can help you build your online presence and promote your services to the right audience. Our pay per click advertising agency works closely with your team to determine the appropriate PPC ads that you can use to fill your sales funnel.
Find new opportunities and minimize overspending by taking a detailed look at your current campaign. Regular audits will also ensure constant improvements in the campaign.
This is an effective way to reach website visitors who took specific actions while on your site. You can use this method to make sure they keep thinking about you.
Search advertising is the most common form of paid search marketing. Search ads appear to prospects who are already looking for your industry or brand offerings online. Our pay per click advertising firm recommends search advertising to businesses aiming to acquire strong, high-quality leads from new customers.
Display advertising is known for its effectiveness in reaching more than 90 per cent of online users. Display ads appear on Google’s partner websites, targeting people who visited industry-related sites. Display advertising maximizes photos and texts to capture the online users’ attention and convince them to take action.
Social media paid to advertise is the fastest-growing segment of pay per click advertising services. Social ads appear on social media platforms, such as Facebook, Linked In and Twitter. They are programmed to reach prospects based on their hobbies, networks and interests, among other factors.
Remarketing is one of the best ways to reach high-converting customers and double your turnovers. Remarketing ads remind people who have already visited your website to come back and compel them to convert. Unlike search advertising, remarketing is relatively cheaper because there are lower competition and highly targeted customer segments.
Google Shopping ads are suitable for websites with a large volume of products. These PPC ads appear in a carousel above or beside the main Google search results, allowing prospects to view the products and prices on Google SERP before they even click onto
In-stream ads are also called YouTube ads. These are pay-per-click ads that appear on YouTube search results, YouTube videos and video partners on Display Network. YouTube ads present your brand in a unique and memorable way.
Local service ads follow a pay per lead model. This means you don’t have to pay for clicks that don’t turn into leads. Local services advertising is only applicable to a few markets, including HVAC companies, electricians, plumbers and locksmiths. Our PPC firm partners with local service providers to make their businesses more visible to their target demographics.
Receive a detailed report and analysis of your campaign’s performance. We can also consult on elements like cost-per-acquisition, ROI tracking, etc.
Find and utilize the keywords that generate the most leads and the best ROI. We will research your industry and your customers’ wants and needs to produce the most effective keyword list.
Make sure your AdWords copy can catch a user’s attention in just a couple of seconds while making use of the best keywords.
Optimize the cost-per-click and bid positions of your keywords to get the best returns. This requires a lot of testing and retesting to constantly improve your results.
Find new opportunities and minimize overspending by taking a detailed look at your current campaign. Regular audits will also ensure constant improvements in the campaign.
This is an effective way to reach website visitors who took specific actions while on your site. You can use this method to make sure they keep thinking about you.
Receive a detailed report and analysis of your campaign’s performance. We can also consult on elements like cost-per-acquisition, ROI tracking, etc.
Pay per click marketing is a paid search model used to build brand awareness, promote brand offerings and gain immediate traction from specific audience segments. With PPC, advertisers only pay each time a user clicks on the PPC ads -- hence the name pay-per-click. People usually think of Google PPC when hearng or talking about what is pay per clicked. But pay-per-click goes beyond the Google search engine results pages (SERPs) and the Google Display Network. Social media sites, such as YouTube, Facebook, Pinterest and LinkedIn, also use the pay per click model.
PPC is a flexible online advertising method that lets you create a budget and adjust it at any time necessary. Most importantly, you can target your ideal audience directly, which is impossible with traditional advertising or digital marketing campaigns. The insights gleaned from the data tracked from PPC campaigns is invaluable because it gives you a better idea of your users' behaviour. Your paid advertising campaigns appear ahead of all organic results in search results, helping you to instantly outrank your competitors and support your search engine optimization (SEO) efforts.
If you’re interested in starting to advertise online, one of your first considerations is cost. Unfortunately, simply asking how much it costs to advertise online often leads to a lot of confusing answers.